You can’t teach an old detergent new tricks
An overseas trip with friends somehow kept resulting in laundry chats (we have personality, we promise). To no surprise we learned that nobody uses powder or liquid overseas, instead majority use capsules!
Once again, lil’ ol’ NZ is a tad behind. So, we wanted to make this dilemma our own by creating a home-grown laundry brand that brings you this incredibly convenient laundry option - affordably.
So we rounded the troops and brought the best brains together to create laundry capsules worth trying, and worth keeping around. Hello ATOMIC.
How did we get here?
Hundreds of pods tried and tested to find the cleanest clean out there.
Tens of design iterations, scribbles and mockups.
A lot of head-scratching.
And a whole heap of team work.
The Kiwi way.
How can you find us?
Follow the (not too overpowering, but still clean) scent of fresh linen or wild jasmine and chances are you might’ve just found our team decked out in the cleanest laundry in country. Or you can contact us 👉